As the current "darling" of the LED display market, LED transparent screens are becoming more and more popular in the display field as the industry chain technology continues to mature and the cost continues to decline, along with the concepts of intelligence, new retail, immersive vision and so on. Data from relevant forecasting institutions show that by 2025, the market output value of transparent display is about 87.2 billion US dollars, so the market prospect of LED transparent screen is very impressive.

As we all know, LED transparent display is by its transparent, light, easy to install, energy saving and environmental protection characteristics favored by the market, especially in recent years, the city appearance rectification work accelerated, LED transparent display in China's urban landscape display market is more and more irreplaceable. With the increase of broad market demand, LED transparent screen technology and products are also constantly developing and innovating, especially the application of interactive technology, so that LED transparent screen is more attractive.

First, technology improvement LED transparent screen continuous innovation

At present, the LED transparent screen can be equipped with touch technology (sensor), infrared sensing, VR\AR, face recognition and other human screen interaction, the most widely used technology is the LED floor tile screen field. In addition, it can also achieve the combination of transparent LED display and the Internet through the screen network linkage. The use of mobile phones, PCS and other ports for networking operations, combined with two-dimensional code, APP and other functions, to achieve the joint interaction between the LED transparent screen and the audience, stimulate the growth of audience interest, enhance audience participation.

Not only that, LED transparency technology and product structure and product applications are also continuing to improve and innovate. Such as LED curtain wall screen, LED film screen, LED screen, LED grille screen and LED transparent screen of COB packaging technology, etc., all show that the current transparent LED display is developing to multiple technologies and multiple directions.

Second, the trend of demand innovation and customization is obvious

First of all, the LED transparent screen is currently targeted at the market is the high-end market and professional display market, these markets customer demand itself is more professional, personality, and higher requirements. In this context, the LED transparent screen market is further segmented, and more and more customized LED transparent products and solutions continue to appear, which also accelerates the development trend of professional customization of the LED transparent screen industry.

At the same time, the customized LED transparent screen has higher technical requirements, and the product performance is more stable, which also puts forward higher requirements for the research and development, production, marketing, enterprise management, after-sales service and other aspects of the LED transparent screen enterprises, and the screen enterprises need to constantly update and improve the entire operating system chain in order to better adapt to and serve the market.

However, we must face it that compared with traditional display products, the high price of LED transparent screen will still be prohibitive, which also leads to LED transparent screen market volume difficulties, manufacturers are subject to costs, can not research and production in many application areas; At the same time, from the perspective of industrial development, the current large LED transparent screen enterprises are few, and the enterprises that can realize the customization of LED transparent screen are even fewer. In the face of the market outbreak, how to improve the stability of technology and products as soon as possible and the mass production strength of the industrial chain is the challenge facing the entire LED transparent screen industry.